:root {
  --paper: #FFFFFF;
  --ink: #26428B;
  --rule: #E4EDF6;
  --hairline: #DCE7F2;
  --cherry: #B23433;
  --margin: #D98583;
  --ink-soft: #5A6B8C;
  --tape: rgba(220, 231, 242, .76);
  --max: 1180px;
  --page-gutter: clamp(56px, 7vw, 84px);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Source Sans 3", system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.65;
  text-rendering: optimizeLegibility;
}

body::before {
  content: "";
  position: fixed;
  z-index: 20;
  top: 0;
  bottom: 0;
  left: max(64px, calc((100vw - 1180px) / 2 + 64px));
  width: 1px;
  background: var(--margin);
  pointer-events: none;
}

a { color: inherit; }
img { max-width: 100%; }

.wrap {
  width: min(calc(100% - 34px), var(--max));
  margin: 0 auto;
  padding-left: var(--page-gutter);
}

.brand,
h1,
h2,
h3,
.quote {
  font-family: "Fraunces", Georgia, serif;
  color: var(--ink);
}

.site-header {
  position: sticky;
  z-index: 30;
  top: 0;
  background: rgba(255, 255, 255, .96);
  border-bottom: 1px solid var(--hairline);
  backdrop-filter: blur(10px);
}

.nav-row {
  min-height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 22px;
}

.brand {
  font-size: clamp(1.4rem, 2vw, 1.72rem);
  font-weight: 700;
  letter-spacing: -.035em;
  text-decoration: none;
}

nav {
  display: flex;
  align-items: center;
  gap: clamp(14px, 2.2vw, 26px);
  color: var(--ink-soft);
  font-size: .88rem;
  font-weight: 600;
}

nav a {
  text-decoration: none;
  text-underline-offset: 4px;
}

nav a:hover { color: var(--ink); text-decoration: underline; }

.nav-cta {
  padding: 9px 16px;
  color: #FFFFFF;
  background: var(--ink);
  border-radius: 999px;
  text-decoration: none;
}

nav .nav-cta:hover { color: #FFFFFF; text-decoration: none; }

.hero,
.freebie,
.ordinary {
  position: relative;
  background-color: var(--paper);
  background-image: repeating-linear-gradient(
    to bottom,
    transparent 0,
    transparent 35px,
    var(--rule) 35px,
    var(--rule) 36px
  );
}

.hero {
  overflow: hidden;
  padding: clamp(52px, 6vw, 82px) 0 clamp(68px, 8vw, 104px);
  border-bottom: 1px solid var(--hairline);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(390px, 1.1fr);
  align-items: center;
  gap: clamp(54px, 8vw, 112px);
}

.hero-copy { position: relative; z-index: 2; }

.kicker,
.eyebrow,
.smallcaps,
.product-meta,
.tiny {
  color: var(--ink-soft);
  font-size: .73rem;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.kicker {
  display: inline-block;
  padding-bottom: 4px;
  color: var(--ink-soft);
  border-bottom: 1px solid var(--margin);
}

h1 {
  max-width: 10ch;
  margin: 21px 0 25px;
  font-size: clamp(3.85rem, 7.2vw, 6.8rem);
  font-weight: 700;
  letter-spacing: -.058em;
  line-height: .9;
}

.hero-copy > p {
  max-width: 30rem;
  margin: 0 0 30px;
  color: var(--ink-soft);
  font-size: clamp(1.18rem, 2vw, 1.48rem);
  line-height: 36px;
}

.hero-copy > p strong { color: var(--ink); font-weight: 600; }

.hero-trust {
  margin-top: 16px;
  color: var(--ink-soft);
  font-size: .82rem;
  font-weight: 600;
  letter-spacing: .025em;
}

.actions { display: flex; flex-wrap: wrap; gap: 12px; }

.btn {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 0 19px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  font-size: .94rem;
  font-weight: 600;
  text-decoration: none;
  transition: transform .18s ease, background-color .18s ease;
}

.btn:hover { transform: translateY(-2px); }
.btn.primary { color: #FFFFFF; background: var(--cherry); border-color: var(--cherry); }
.btn.secondary { color: var(--ink); background: var(--paper); }

.memory-board {
  position: relative;
  min-height: 490px;
}

.snapshot,
.picm-slip {
  position: absolute;
  color: var(--ink);
  background: var(--paper);
}

.snapshot {
  z-index: 1;
  top: 12px;
  right: 1%;
  width: 88%;
  padding: 12px 12px 25px;
  transform: rotate(1.6deg);
  border: 1px solid var(--hairline);
  box-shadow: 0 12px 28px rgba(38, 66, 139, .10);
}

.snapshot::before,
.freebie-photo::before,
.ordinary-photo::before,
.product-image::before {
  content: "";
  position: absolute;
  z-index: 3;
  top: -13px;
  left: 50%;
  width: 94px;
  height: 25px;
  transform: translateX(-50%) rotate(-1.5deg);
  background: var(--tape);
}

.photo-frame { height: 340px; overflow: hidden; background: var(--paper); }

.real-photo {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(1.05) contrast(.98) brightness(1.02) sepia(.06);
}

.photo-snapshot .real-photo { object-position: center 40%; }

.snapshot figcaption,
.ordinary-photo-note {
  font-family: "Caveat", "Segoe Script", "Bradley Hand", cursive;
  color: var(--ink);
}

.snapshot figcaption {
  margin-top: 10px;
  font-size: 1.3rem;
  line-height: 1.18;
}

.picm-slip {
  z-index: 4;
  bottom: 0;
  left: 0;
  width: min(270px, 72%);
  padding: 19px 20px 17px;
  transform: rotate(-2deg);
  background-color: var(--paper);
  background-image: repeating-linear-gradient(
    to bottom,
    transparent 0,
    transparent 25px,
    var(--rule) 25px,
    var(--rule) 26px
  );
  border: 1px solid var(--hairline);
  box-shadow: 0 10px 24px rgba(38, 66, 139, .12);
}

.picm-slip::before {
  content: "";
  position: absolute;
  top: -10px;
  left: 50%;
  width: 72px;
  height: 20px;
  transform: translateX(-50%) rotate(1.5deg);
  background: var(--tape);
}

.picm-slip strong {
  display: block;
  max-width: 10ch;
  margin-top: 7px;
  font-family: "Fraunces", Georgia, serif;
  font-size: 1.6rem;
  font-weight: 600;
  letter-spacing: -.035em;
  line-height: 1.02;
}

.picm-slip p {
  margin: 9px 0 7px;
  font-family: "Caveat", "Segoe Script", "Bradley Hand", cursive;
  font-size: 1.22rem;
  line-height: 1.05;
}

.picm-slip a {
  font-size: .78rem;
  font-weight: 600;
  text-decoration-thickness: 1px;
  text-underline-offset: 4px;
}

.ticker {
  overflow: hidden;
  white-space: nowrap;
  background: var(--paper);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--hairline);
}

.ticker-track {
  display: flex;
  width: max-content;
  gap: 44px;
  padding: 12px 0 11px;
  color: var(--ink);
  font-size: .74rem;
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  animation: ticker-slide 30s linear infinite;
}

.ticker-track span::after { content: "·"; margin-left: 44px; color: var(--ink); }
.ticker-track span:nth-child(5n + 1) { color: var(--cherry); }

@keyframes ticker-slide { to { transform: translateX(-50%); } }

.statement {
  padding: clamp(84px, 11vw, 138px) 0;
  text-align: left;
  background: var(--paper);
  border-bottom: 1px solid var(--hairline);
}

.quote {
  max-width: 870px;
  margin: 0;
  font-size: clamp(2.75rem, 5.7vw, 5.55rem);
  font-weight: 600;
  letter-spacing: -.05em;
  line-height: .98;
}

.quote strong { color: var(--cherry); font-weight: 600; }
.smallcaps { margin-top: 26px; }

.section { padding: clamp(84px, 10vw, 126px) 0; }

.freebie {
  border-bottom: 1px solid var(--hairline);
}

.freebie-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.06fr) minmax(330px, .94fr);
  align-items: center;
  gap: clamp(54px, 8vw, 104px);
}

.freebie-copy h2 { max-width: 9.2ch; }

.freebie-copy > p {
  max-width: 34rem;
  margin: 24px 0 0;
  color: var(--ink-soft);
  font-size: 1.08rem;
  line-height: 36px;
}

.feature-steps {
  max-width: 34rem;
  margin: 30px 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--ink);
}

.feature-steps li {
  display: grid;
  grid-template-columns: 38px 1fr;
  gap: 12px;
  padding: 13px 0 12px;
  color: var(--ink-soft);
  border-bottom: 1px solid var(--hairline);
}

.feature-steps b {
  color: var(--ink);
  font-weight: 600;
}

.feature-steps span {
  color: var(--ink);
  font-family: "Caveat", "Segoe Script", "Bradley Hand", cursive;
  font-size: 1.35rem;
  line-height: 1;
}

.freebie-footnote {
  margin-top: 13px;
  color: var(--ink-soft);
  font-size: .82rem;
}

.freebie-photo {
  position: relative;
  width: min(100%, 420px);
  justify-self: center;
  padding: 12px 12px 48px;
  transform: rotate(1.15deg);
  background: var(--paper);
  border: 1px solid var(--hairline);
  box-shadow: 0 12px 28px rgba(38, 66, 139, .09);
}

.freebie-photo img {
  display: block;
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center 52%;
  filter: saturate(1.02) contrast(.98) brightness(1.02) sepia(.04);
}

.freebie-photo figcaption {
  margin-top: 11px;
  color: var(--ink);
  font-family: "Caveat", "Segoe Script", "Bradley Hand", cursive;
  font-size: 1.35rem;
  line-height: 1.12;
}

.section-head {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  align-items: end;
  gap: 56px;
  margin-bottom: 50px;
  padding-bottom: 30px;
  border-bottom: 1px solid var(--ink);
}

h2 {
  margin: 8px 0 0;
  font-size: clamp(2.8rem, 5.5vw, 5.1rem);
  font-weight: 600;
  letter-spacing: -.052em;
  line-height: .96;
}

.section-head > p {
  max-width: 34rem;
  margin: 0;
  color: var(--ink-soft);
  font-size: 1.08rem;
}

.products {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  column-gap: 28px;
  row-gap: 50px;
}

.product,
.product.wide {
  grid-column: span 4;
  min-height: 310px;
  padding: 23px 2px 20px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  position: relative;
  overflow: visible;
  color: var(--ink);
  background: var(--paper);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--hairline);
}

.p-blue,
.p-cream,
.p-green,
.p-orange,
.p-pink,
.p-red { background: var(--paper); }

.product-meta { display: flex; justify-content: space-between; gap: 12px; }

h3 {
  margin: 24px 0 12px;
  font-size: clamp(2rem, 3vw, 3rem);
  font-weight: 600;
  letter-spacing: -.04em;
  line-height: 1;
}

.product p { max-width: 28ch; margin: 0; color: var(--ink-soft); }
.arrow { margin-top: 30px; color: var(--ink); font-size: .82rem; font-weight: 600; }

.product.feature-photo {
  grid-column: span 8;
  display: grid;
  grid-template-columns: .92fr 1.08fr;
  gap: 28px;
  padding: 23px 0 20px;
}

.product-copy { padding-left: 2px; display: flex; flex-direction: column; justify-content: space-between; }

.product-image {
  position: relative;
  min-height: 280px;
  padding: 10px;
  transform: rotate(.9deg);
  background: var(--paper);
  border: 1px solid var(--hairline);
}

.product-image img { display: block; width: 100%; height: 100%; object-fit: cover; }

.ordinary {
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}

.ordinary-grid {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  align-items: center;
  gap: clamp(58px, 8vw, 100px);
}

.ordinary-photo-wrap { min-height: 520px; position: relative; }

.ordinary-photo {
  position: absolute;
  inset: 16px 34px 54px 0;
  overflow: hidden;
  padding: 12px 12px 46px;
  transform: rotate(-1.2deg);
  background: var(--paper);
  border: 1px solid var(--hairline);
  box-shadow: 0 12px 28px rgba(38, 66, 139, .09);
}

.ordinary-photo img { display: block; width: 100%; height: 100%; object-fit: cover; }

.ordinary-photo-note {
  position: absolute;
  z-index: 4;
  right: 0;
  bottom: 12px;
  width: 245px;
  padding: 11px 14px;
  transform: rotate(1.8deg);
  background: var(--paper);
  font-size: 1.3rem;
  line-height: 1.08;
}

.ordinary-photo-note p { margin: 0; }

.ordinary-copy { padding: 35px 0; }
.ordinary-copy h2 { max-width: 9ch; }

.ordinary-copy p {
  max-width: 33rem;
  margin: 24px 0 0;
  color: var(--ink-soft);
  font-size: 1.08rem;
  line-height: 36px;
}

.rule { width: 92px; height: 1px; margin: 30px 0 12px; background: var(--cherry); }

.founder {
  padding: clamp(84px, 10vw, 122px) 0;
  background: var(--paper);
  border-bottom: 1px solid var(--hairline);
}

.founder-grid {
  display: grid;
  grid-template-columns: .88fr 1.12fr;
  align-items: start;
  gap: clamp(50px, 8vw, 104px);
}

.founder h2 { max-width: 7ch; }

.founder-copy {
  padding-top: 9px;
  border-top: 1px solid var(--ink);
}

.founder-copy p {
  max-width: 36rem;
  margin: 0 0 18px;
  color: var(--ink-soft);
  font-size: 1.08rem;
  line-height: 36px;
}

.founder-signoff {
  margin-top: 24px;
  color: var(--ink);
  font-family: "Caveat", "Segoe Script", "Bradley Hand", cursive;
  font-size: 1.6rem;
  line-height: 1;
}

.newsletter {
  padding: clamp(82px, 10vw, 116px) 0;
  color: var(--ink);
  background: var(--paper);
  border-bottom: 1px solid var(--ink);
}

.newsletter-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: end;
  gap: 66px;
}

.newsletter h2 { color: var(--ink); }
.newsletter p { max-width: 31rem; color: var(--ink-soft); font-size: 1.08rem; }

.signup { display: flex; gap: 10px; }

.signup input {
  flex: 1;
  min-width: 0;
  min-height: 50px;
  padding: 0 18px;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--ink);
  border-radius: 999px;
  font: inherit;
}

.signup input::placeholder { color: var(--ink-soft); }

.signup button {
  min-height: 50px;
  padding: 0 20px;
  color: #FFFFFF;
  background: var(--cherry);
  border: 1px solid var(--cherry);
  border-radius: 999px;
  font: 600 .9rem "Source Sans 3", sans-serif;
  cursor: pointer;
}

.form-note { margin-top: 12px; color: var(--ink-soft); font-size: .82rem; }

footer { padding: 38px 0 46px; background: var(--paper); }

.footer-row {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 30px;
}

.footer-brand { font-family: "Fraunces", serif; font-size: 1.65rem; font-weight: 700; }
.footer-copy { margin: 4px 0 0; color: var(--ink-soft); }

:focus-visible { outline: 3px solid var(--cherry); outline-offset: 4px; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

@media (max-width: 900px) {
  .hero-grid,
  .freebie-grid,
  .section-head,
  .ordinary-grid,
  .founder-grid,
  .newsletter-grid { grid-template-columns: 1fr; }

  .hero-grid { gap: 44px; }
  .memory-board { width: min(100%, 640px); min-height: 470px; }
  .section-head { gap: 20px; }
  .freebie-photo { width: min(100%, 520px); justify-self: start; }
  .product, .product.wide { grid-column: span 6; }
  .product.feature-photo { grid-column: 1 / -1; }
  .ordinary-photo-wrap { max-width: 640px; }
  .newsletter-grid { gap: 30px; }
}

@media (min-width: 621px) and (max-width: 900px) {
  :root { --page-gutter: 64px; }
  body::before { left: 46px; }
}

@media (max-width: 620px) {
  :root { --page-gutter: 40px; }
  body { font-size: 16px; }
  body::before { left: 28px; }
  .wrap { width: min(calc(100% - 24px), var(--max)); }
  .site-header .wrap { padding-left: 32px; }
  .nav-row { min-height: 64px; }
  nav a:not(.nav-cta) { display: none; }
  .nav-cta { padding: 8px 12px; }
  .hero { padding-top: 58px; }
  h1 { font-size: clamp(3.65rem, 17vw, 5.3rem); }
  .hero-grid { grid-template-columns: minmax(0, 1fr); }
  .actions { align-items: stretch; flex-direction: column; }
  .btn { width: 100%; }
  .memory-board { min-height: 420px; }
  .snapshot { width: 94%; right: 0; }
  .photo-frame { height: 270px; }
  .picm-slip { bottom: 0; width: min(255px, 78%); padding: 17px 18px 15px; }
  .picm-slip strong { font-size: 1.48rem; }
  .product, .product.wide, .product.feature-photo { grid-column: 1 / -1; }
  .product.feature-photo { grid-template-columns: 1fr; }
  .product-image { min-height: 230px; }
  .freebie-photo { width: calc(100% - 6px); }
  .ordinary-photo-wrap { min-height: 430px; }
  .ordinary-photo { inset: 8px 10px 52px 0; }
  .ordinary-photo-note { width: 210px; }
  .signup { flex-direction: column; }
  .footer-row { align-items: flex-start; flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker-track { animation: none; }
  .btn { transition: none; }
}